If you add a true rating for your content by inserting the relevant markup code on your page, Google may reward you with a rich snippet that includes a row of golden stars. Getting this star rating is an amazing opportunity to make your site stand out among other search results, convince users that you are trustworthy, and, more importantly, increase your click-through rate and conversions.
Please note that your aggregate rating should be calculated based on the ratings provided by your page visitors. Otherwise, it may be considered spammy.
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